Adidas Hijacking Marathon project :
Headline on KV - "Even before the dawn breaks, I'm running anyway." 
OOH Tram Shelter Activation Idea: Positioned strategically along the marathon path during the final stretch before the finish line, the tram shelter transforms into an empowering interactive digital board. It features a live digital counter integrated into the bold rallying cry: "No matter how many people are ahead of you, never give up." By displaying real-time figures right when runners face their toughest mental and physical fatigue, the installation serves as a high-impact motivational push to drive them across the home stretch.

Adidas Climacool Project:
Interactive OOH concept: Transforming outdoor billboards into immersive touch-activated displays, the campaign lets passersby trigger instant frost and ice crystals upon touching the glass. This interactive freeze effect vividly dramatizes the Climacool technology's cooling performance, paired directly alongside dynamic athlete key visuals to reinforce the "Feel the Chill" positioning.

Adidas Badminton - Concrete court, Urban edge:
Featuring professional athletes on urban concrete sets instead of traditional courts, this campaign bridges elite performance with versatile daily style. The visual execution highlights professional wear and footwear as high-performance gear designed to transition seamlessly into effortless, everyday streetwear.