The Pantene Hera is a revolutionary hair repair solution, fundamentally healing hair from the inside out with self-heat-activated agents in 0 seconds, helping our consumers go from dry, brittle hair to long-lasting, strong, smooth and shiny locks. The visual concept projects the unique product attribute of hot-springs-like healing to the hair. The steam emitted from the product and the liquid at the bottom produce warmth. The entire visual tells the product’s self-heating power and creates a nourishing and healing atmosphere. The colour palette (Orange, red, coral, light pink, light yellow and beige) intuitively creates the feeling of gentle warmth and brings out the healing power.