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Solvil et Titus
The Journey of Love
Background and challenges:
Solvil et Titus is anchored in the romantic tagline "Time is Love" and traditionally relied on cinematic, long-form love dramas. The brand needed to evolve beyond traditional storytelling to forge a deeper, more authentic emotional connection with contemporary audiences by reflecting the multifaceted reality of relationships.
Creative platform and Idea:
The creative direction shifted to focus on universal love insights, capturing touching milestones across the entire journey of love. This was brought to life through distinct chapters: teenagers overcoming heartbreak through time, an elderly couple reflecting on a lifetime of sacrifice, love and companionship, and puppy love, reminding us how pure, and simple youth feels in love.
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